Home based business marketing can mean different things to different people. And the feelings it brings also vary. Some embrace marketing their home based business like an old friend. Others see it as a necessary evil – just part of being a business owner. Others head for the hills. They love the other aspects of their business but marketing? No thanks. Where category do you fall into?If you are less than enthusiastic about getting the word out about your business, then you are probably trying to fit yourself into a “one size fits all” marketing mold. You may have an idea of what marketing is all about and think you need to be a salesperson to get customers. Well, what if I told you there are LOTS of ways to market a business and you can absolutely find methods that you are comfortable with and that will be fun? Would you be interested?I have never thought of myself as being good at selling. It’s just not me. I used to almost apologize when I told someone about my business. Now that builds confidence in your business, doesn’t it? Of course not, but I didn’t know how else to go about letting others know about what I offered.However, today I can actually say I find marketing my home based business to be fun! Why the change in attitude? I have found ways to do it that fit my personality. Probably the biggest change that occurred was that I realized all the different ways there are to market a business, so now I am aware of opportunities when they come up. Before, I would have let them pass by, feeling like I didn’t have time to pursue them. But now, they have become my priority. I recognize marketing opportunities when I see them and I take advantage of them.For example, I belong to a group that does a Promo day once a month. I used to skim the other promos at best, sometimes, I have to admit, I just deleted them. But now, I read them and see if anyone is looking for some freebies they can offer or if anyone is asking for cross promotions. If our target markets are the same, you can bet I will offer what I can and take part in the promotions. It is a great, non-threatening way to get my business in front of a new group of people.This is just one example. There are so many other ways to do home based business marketing that will be effective. You need to explore your options and choose ones that you feel will work for your business and for who you are.